Case Study: Ferrara protects its brand from counterfeit THC candy listings with BrandShield

Ferrara Secures its “Sweet Spot” and Protects its Brand with BrandShield

Ferrara, a major U.S. confectionery company with over 30 popular brands, faced a serious challenge to its reputation and consumer safety. Third parties were infusing its candy with THC and selling the counterfeit products under the Ferrara brand. To combat these online threats, the company turned to BrandShield for its AI-powered digital risk protection service.

Using continuous monitoring, BrandShield provided Ferrara with early visibility into threats and swiftly identified counterfeit listings. The solution achieved an impressive 96% takedown rate on online marketplaces and 94% on social media platforms. This successful enforcement by BrandShield saved Ferrara valuable time, resources, and costs while mitigating significant health and legal risks.

Ferrara