Case Study: Be Well Clinical Studies achieves 823 conversions with Brandscapes PPC optimization

Be Well Clinical Studies boosts conversions with Brandscapes and cuts CPC from $1.86 to $1.16

Be Well Clinical Studies, a clinical services client, needed to attract high-quality leads and maximize the efficiency of its digital advertising budget. The vendor, Brandscapes, was tasked with supercharging lead generation, optimizing ad spend, and sharpening audience targeting to deliver a maximum return on investment.

Brandscapes implemented a precision PPC strategy that included campaign segmentation, bid optimization, and hyper-targeted audiences. This approach delivered 823 conversions over the year, slashed the average cost per click from $1.86 to $1.16, and achieved a search click-through rate of 12.27%, far exceeding the industry average. The results from Brandscapes proved that smart optimization and audience intelligence drive real results.

Be Well Clinical Studies