Case Study: Vodafone Business expands V-Hub’s EMEA reach with Brands2Life’s content engine

Vodafone Business expands V-Hub to 11 markets with Brands2Life

Vodafone Business, the B2B arm of the telecoms provider, engaged Brands2Life to manage content for its V-Hub microsite, a resource for SMEs. The challenge was to create content that would change audience perception and drive traffic in a crowded market, while also ensuring it was relevant and translatable for multiple EMEA markets.

Brands2Life built a content strategy aligned to SME audience needs and began producing over eight pieces of long-form content monthly. Their solution included managing the entire process from ideation to translation, using data-led decisions, refining reporting, and running an influencer series. As a result, V-Hub expanded its reach from four to eleven markets, with Brands2Life now managing content development and delivery across all of them.

Vodafone Business