Case Study: Vitality drives national media impact and encourages women to get active with Brands2Life

Vitality secures 195 pieces of coverage with Brands2Life

The insurance company Vitality, on a mission to make people healthier, faced the challenge of igniting a national conversation about women's fitness to reinforce its leadership in the health and wellness space. To cut through a competitive landscape, they partnered with Brands2Life to leverage earned media relations and an influencer-led campaign to spark widespread engagement and encourage behavioural change.

Brands2Life collaborated on a research report to identify key barriers, then created the 'Walk Out to Work Out' campaign fronted by Vitality Ambassador Jess Ennis. This approach used compelling data and credible personalities to secure high-profile media coverage. The campaign achieved 195 pieces of coverage, reinforced Vitality's thought-leadership, and successfully inspired more women to get active.

Vitality