Case Study: Tetra Pak elevates awareness of packaging innovation with Brands2Life

Tetra Pak reaches 1.4M FT.com impressions with Brands2Life

The customer Tetra Pak faced the challenge of driving awareness for its industry-first paper-based packaging innovation beyond its typical trade media audience to a broader, less knowledgeable public. To relay this complex technology and its sustainability benefits, vendor Brands2Life developed a strategic communications approach.

Brands2Life partnered with The Financial Times to create a "behind the scenes" video profiling the innovation and its impact. This video was supported by an extensive marketing campaign on FT.com and social channels, and then repurposed for Tetra Pak's own channels. The results for Tetra Pak included 9.4K page views, 1.4M impressions on FT.com, 161K video views, and increased international awareness, successfully positioning them as a sustainability leader and paving the way for future campaigns.

Tetra Pak