Case Study: Tetra Pak boosts global sustainability visibility with Brands2Life

Tetra Pak reaches 1.1 billion people with Brands2Life and boosts sustainability SOV to 92%

Tetra Pak faced the challenge of demystifying the complex and interconnected issues within the sustainability landscape to drive understanding of its role in transforming food systems, circularity, climate, and biodiversity. To address this, they engaged Brands2Life to execute an earned media relations campaign aimed at elevating their leadership narrative.

Brands2Life implemented a strategy focused on securing high-profile media placements and speaking engagements for Tetra Pak's executives. The solution successfully secured articles in key trades and features in major outlets like The Sunday Times, The Wall Street Journal, and The Economist. The campaign reached 1.1 billion people, increased Tetra Pak's sustainability Share of Voice from 80% to 92%, and included a keynote at an event with over 6,000 attendees.

Tetra Pak