Case Study: Tetra Pak boosts carton recycling awareness with Brands2Life's paid social campaign

Tetra Pak drives 24m video views with Brands2Life

Tetra Pak faced a challenge with a common consumer misconception that cartons are not recyclable, when in fact they are widely recycled across the UK. The company wanted to debunk this myth to encourage people to choose and recycle cartons. They partnered with the vendor Brands2Life on a paid social media program to address this.

Brands2Life implemented an always-on paid social campaign across LinkedIn, Facebook, and Instagram, using video content and influencer activity to target specific audience segments. The campaign successfully generated over 24 million video views, 36 million impressions, and 400,000 link clicks. It also achieved high engagement rates and exceeded platform benchmarks, effectively raising awareness of carton recycling.

Tetra Pak