Case Study: Sodexo tackles food waste and carbon emissions with Brands2Life

Sodexo drives 50+ pieces of coverage with Brands2Life

Sodexo, a global food services and facilities management company, engaged Brands2Life to help elevate the issue of food waste as a climate change priority on the policy agenda. The challenge was to position Sodexo as a central voice in shaping the upcoming National Food Strategy while also showcasing the company's own actions to reduce its food waste footprint.

Brands2Life launched the "Appetite for Action" campaign with an integrated approach. This involved convening a roundtable with key stakeholders, producing a whitepaper with strategic recommendations, and executing a media and public affairs program. The results included securing meetings with political stakeholders, achieving significant media coverage on outlets like Sky News, and successfully positioning Sodexo as an industry leader on the issue.

Sodexo