Case Study: Sitecore boosts brand awareness across EMEA with Brands2Life

Sitecore secures 340+ pieces of coverage across EMEA with Brands2Life

Sitecore, a company that enables brands to create compelling multichannel customer experiences, tasked Brands2Life with boosting its brand awareness across key EMEA markets. The challenge was to drive Sitecore's PR programme in regions including France, the Netherlands, Benelux, and the DACH region.

Brands2Life implemented an EMEA-wide thought leadership program, working with local agencies to generate relevant content. The solution involved creating articles on topics like AI and high street transformation, mapped to key events for news hijacking. As a result, Brands2Life developed 14 thought leadership articles and secured over 340 pieces of coverage in core titles across all target markets, including Marketing Week, The Drum, and Marconomy. This content was also repurposed for events, social media, and marketing.

Sitecore