Case Study: Sitecore achieves higher engagement and brand awareness with Brands2Life

Sitecore drives 577K video views with Brands2Life

Sitecore, a customer experience platform, faced the challenge of raising brand awareness and explaining its complex services to a C-suite tech audience. They partnered with the agency Brands2Life to execute a new social strategy that aimed to humanize the brand and drive engagement.

Brands2Life created a humorous mockumentary-style video campaign featuring Santa's workshop to illustrate Sitecore's offerings in a relatable way. This approach significantly exceeded all paid social forecasts, generating 1.1 million impressions, 577,000 video views, and 8,000 engagements while achieving 100% positive or neutral audience sentiment.

Sitecore