Case Study: Sitecore builds a social-first strategy and transformation with Brands2Life

Sitecore accelerates social transformation in 2021 with Brands2Life

Sitecore approached Brands2Life with the challenge of identifying its social media opportunity and creating a comprehensive strategy. The brand needed to develop appropriate content for its multiple audiences and ensure suitable social channels were set up, encompassing organic and paid strategy, content creation, and influencer relations.

Brands2Life implemented a full social transformation project, which included a content audit, the development of a strategic playbook, and an evaluation of the social function's setup. The new audience-centric strategy introduced successful campaigns like Sitecore Santa and made internal social teams more efficient and collaborative.

Sitecore