Case Study: Rover creates meaningful mental health moments with Brands2Life

Rover drives 65+ pieces of coverage with Brands2Life

The customer, Rover, a pet care brand, faced the challenge of authentically engaging with Mental Health Awareness Week in a way that was emotionally resonant and true to its brand values, rather than appearing opportunistic. The vendor, Brands2Life, was tasked with developing a purposeful campaign that would stand out and genuinely reflect Rover's commitment to the cause.

Brands2Life's solution was to create a series of inclusive, dog-friendly walks across the UK in partnership with Mental Health Mates and fronted by advocate Chris Packham, providing a real-world experience of canine companionship. This was supported by national research to provide data-driven storytelling angles. The campaign's impact included over 65 media pieces in tier-one outlets, 39 BBC radio segments, and over 46k views on the talent's social content, which performed three times better than industry benchmarks.

Rover