Case Study: Rover boosts results for its dog-friendly pub campaign with Brands2Life

Rover boosts media results by 51% with Brands2Life

The customer, Rover, faced the challenge of reinvigorating its annual search for the UK's most dog-friendly pub to maintain media momentum and cut through a crowded market. The campaign needed to feel original, secure high-profile coverage, and reinforce Rover's position as a trusted voice in pet care. Vendor Brands2Life was tasked with this creative reboot.

Brands2Life's solution was to create the paid role of a 'Public House Officer,' a dog lover who toured the country to find the winning pub. This generated authentic content and was supported by new research. The vendor executed a high-impact PR push that resulted in 8 national media hits and 16 broadcast features, achieving a 97 million reach and a 51% uplift in media results year-on-year.

Rover