Case Study: Rentokil Initial strengthens its reputation as an industry leader with Brands2Life

Rentokil Initial secures 500+ coverage pieces with Brands2Life

Brands2Life has worked with Rentokil Initial since 2008 to keep its brands media-relevant. The challenge intensified during the pandemic as the hygiene services company launched new Coronavirus recovery offerings while also defending against new competitors entering its sector.

The solution from Brands2Life was a balanced communications strategy that positioned Rentokil Initial as a reassuring voice of best-practice advice. This approach secured over 500 media pieces, doubling the target, in outlets from the Times to key trade publications, cementing the company's reputation as an industry leader.

Rentokil Initial