Case Study: Quotient achieves tier 1 business media coverage with Brands2Life

Quotient boosts brand awareness in 9 months with Brands2Life

The customer Quotient challenged the vendor Brands2Life to raise its profile and increase brand awareness, specifically through securing coverage in tier 1 business and adtech publications.

Brands2Life implemented a proactive media relations program that involved frequently speaking with top-tier reporters to identify story opportunities. This strategy successfully established strong relationships with journalists, who now often reach out directly for commentary. The measurable impact was securing significant coverage in outlets like The Wall Street Journal and CNN Business within just nine months.

Quotient