Case Study: Qlik boosts brand awareness and C-suite engagement with Brands2Life's Data Brilliant podcast

Qlik drives 25% of Executive Insights Center clicks with Brands2Life

Qlik, a global data firm, faced the challenge of using influencers to effectively drive brand awareness and reach a C-Suite audience. The company tasked its agencies, including vendor Brands2Life, with developing a campaign aligned to its global priorities to get this initiative off the ground.

Brands2Life developed and produced "Data Brilliant," a C-Suite podcast series featuring high-profile influencers. The solution included full creative development, monthly guest acquisition, and comprehensive promotion. The vendor achieved significant results, including over 10,000 podcast listens and the series generating over 25% of all clicks to Qlik’s Executive Insights Center, making it a crucial part of a key strategic programme.

Qlik