Case Study: QinetiQ improves airport security storytelling with Brands2Life animation

QinetiQ expands airport security storytelling for UK and global rollout with Brands2Life

QinetiQ approached Brands2Life with the challenge of promoting a new algorithm-based security technology developed for Gatwick Airport. The product was designed to detect threats from people crossing security lines, but it lacked a physical form to film. Brands2Life was tasked with explaining this complex, digital product to an audience of airport security brands and organizations with little prior knowledge of the sector.

Brands2Life created a compelling animated video to articulate the product's benefits, utilizing 3D animation, an ultraviolet color palette, and dynamic sound design for emotive storytelling. This approach was essential due to both the product's abstract nature and COVID-19 restrictions on content creation. The resulting film was used to aid in the global rollout of the technology, serving as a key asset for trade fairs and for deployment on the brand's websites and social video platforms.

QinetiQ