Case Study: Perrigo’s Nytol Herbal boosts consideration and purchase intent with Brands2Life

Perrigo: Nytol Herbal lifts brand consideration 28% with Brands2Life

The customer, Perrigo, faced a challenge with its Nytol Herbal product line. Despite being the UK's leading sleep-aid brand, Nytol was losing market share to competitors, and its herbal range had historically not been a marketing priority. Vendor Brands2Life was enlisted to help address this issue.

Brands2Life implemented a new creative strategy that prioritized Nytol Herbal for the first time, highlighting its natural ingredients. Their solution included creating and launching a new TV commercial that was rolled out across TV, VOD, and online retailers. This campaign drove significant results for Perrigo, including a 28% lift in brand consideration and a 26% lift in purchase intent. Most importantly, Brands2Life's work resulted in Nytol gaining 2.6 market share points during the campaign.

Perrigo: Nytol Herbal