Case Study: Pearson boosts social engagement and efficiency with Brands2Life

Pearson boosts social engagement 13.3% with Brands2Life

Pearson, a global learning company, approached Brands2Life with a challenge to consolidate its fragmented UK Schools social media presence. The social channels were managed by numerous people across different business units without a coherent strategy, leading to compromised effectiveness and efficiency.

Brands2Life implemented a new audience-centric social strategy, consolidating channels and creating a playbook to guide content and collaboration. This new approach fostered a valuable community for teachers rather than just broadcasting product content. Under Brands2Life's management, the new strategy increased engagement rates by 13.3% in its first month.

Pearson