Case Study: Olympus Medical advances bowel cancer patient pathways with Brands2Life stakeholder engagement

Olympus Medical meets 8 key stakeholders with Brands2Life to open new NHS markets

Olympus Medical faced a significant challenge as UK bowel cancer services were under immense strain and unable to cope with demand. They sought to improve the system with bold ideas that would provide a better patient experience and open new markets for their products. To achieve this, they engaged the public affairs expertise of Brands2Life to help seed their ideas and influence key stakeholders.

Brands2Life developed a comprehensive messaging matrix and conducted detailed stakeholder mapping to identify key figures across the NHS, government, and third sector. They then executed a tailored engagement program for these stakeholders. As a result of Brands2Life's work, Olympus Medical secured meetings with critical stakeholders across the bowel cancer ecosystem, opening up concrete opportunities to test and trial new patient pathways and approaches.

Olympus Medical