Case Study: National Energy System Operators (NESO) powers a bold new brand launch with Brands2Life

National Energy System Operators launches a new brand with Brands2Life using 15,000+ data points

The customer, National Energy System Operators (neso), faced the challenge of launching a completely new brand identity, name, and narrative after separating from National Grid. This new public corporation needed a powerful brand to unite its internal teams, reassure stakeholders, and establish itself as a leader in the UK's transition to a net zero energy future. The vendor Brands2Life was engaged to provide brand strategy services.

Brands2Life conducted extensive research, engaging over 400 staff and analyzing 15,000 data points to develop the new brand. The solution included the new name NESO, the unifying brand idea "Energising Progress," and a full suite of assets. The vendor Brands2Life successfully launched the brand with full government approval, achieving a seamless transition and creating team-wide pride and alignment in the new identity from day one.

National Energy System Operators (neso)