Case Study: Moonpig drives Valentine’s Day interest and coverage with Brands2Life’s Forbidden Fruit campaign

Moonpig lands 120 pieces of coverage with Brands2Life for Valentine’s campaign

Moonpig wanted to drive consideration and purchase of its Valentine's Day card range. They challenged their vendor, Brands2Life, to develop a creative concept for their new heat-reactive cards that would appeal to both media and consumers.

Brands2Life created the "Forbidden Fruit" range, featuring cards with innocent messages that revealed saucy hidden text when warmed. They supported the launch with research into how parents' romantic lives change after having children. This solution generated significant media impact for Moonpig, resulting in 120 pieces of coverage, including 10 national hits and a feature on ITV's 'This Morning'.

Moonpig