Case Study: Mitsubishi Electric secures support for heat pump adoption with Brands2Life

Mitsubishi Electric secures 25 key stakeholder meetings with Brands2Life

Mitsubishi Electric, a heat pump manufacturer, engaged the public affairs team at Brands2Life to help shape a more supportive environment for heat pump adoption. Their challenge was to drive positive public perception of the technology and encourage government policies that would support consumers making the switch.

Brands2Life developed a public affairs program, creating an initial position paper and later convening a parliamentary roundtable to build a coalition of support. This approach secured high-level stakeholder meetings across Westminster and Whitehall. The measurable impact included 25 key stakeholder meetings and positive steps forward from the government, which adopted a clear commitment to the agenda through its Warm Homes Plan.

Mitsubishi Electric