Case Study: Match boosts earned and social visibility with Brands2Life

Match reaches 70M with Brands2Life

The dating app Match faced the challenge of amplifying its new campaign and increasing its visibility in earned media and on social channels. This task was made particularly difficult due to a highly competitive industry and the constraints of the global pandemic. To address this, they partnered with the vendor Brands2Life.

Brands2Life implemented a creative solution by launching a limited-edition clothing collection and commissioning research on public displays of affection. They partnered with a celebrity and multiple influencers to front the campaign, providing credibility and media appeal. The results were highly successful, generating a 70 million reach in coverage, a 2.2 million influencer reach, and 48.2K likes and comments on Instagram, significantly exceeding industry engagement benchmarks.

Match