Case Study: Lundbeck supports mental health audiences with a podcast series from Brands2Life

Lundbeck launches mental health podcast series with Brands2Life, driving 1,500+ streams

Brands2Life partnered with Lundbeck, a pharmaceutical company, to address a challenge in patient engagement for mental health support. With traditional methods constrained by industry guidelines and mental health services strained during the Covid-19 pandemic, there was a critical need to reach people struggling with anxiety and depression in a more accessible and relatable way.

The solution Brands2Life implemented was the creation of a unique podcast series titled "Mind If I Join You?". The approach featured two hosts to provide a balance of professional expertise and lived experience, focusing on topics identified through research. This initiative resulted in over 1,500 podcast streams/downloads, significant social media engagement, and positive feedback, leading to the planning of a second series.

Lundbeck