Case Study: Lundbeck boosts Alzheimer’s awareness with Brands2Life’s TikTok influencer campaign

Lundbeck drives 137K video views with Brands2Life for World Alzheimer’s Month

Lundbeck, a pharmaceutical company, sought to grow its new Twitter following by engaging with key mental health calendar moments. For World Alzheimer’s Month, the challenge was to join the conversation in a creative way to raise awareness and destigmatize the disease. The vendor Brands2Life was engaged to execute this part of the social strategy.

Brands2Life created an authentic video series in partnership with a TikTok influencer and her grandmother, who lives with Alzheimer's. The videos were shared on the influencer's channels and amplified by Lundbeck. This solution drove over 5,200 engagements and 137,200 video views, with an engagement rate 63% above the benchmark, successfully fostering a positive conversation.

Lundbeck