Case Study: Lundbeck supports mental health professionals with Brands2Life’s social strategy

Lundbeck boosts social engagement 20.59% with Brands2Life

Lundbeck, a leading medical organization in mental health, lost its primary channel for reaching healthcare professionals—in-person consultations—during the pandemic. With no existing UK social media presence, their challenge was to quickly launch new channels to provide resources and support for both healthcare professionals and the public. They partnered with the vendor Brands2Life to develop a social media strategy.

Brands2Life implemented a new social strategy for Lundbeck, launching Twitter and LinkedIn channels. The solution involved extensive research, workshops, and the creation of a content plan that included campaigns with influencers like Clarke Carlisle and Professor Green. This work by Brands2Life generated 3 million impressions, 58,000 engagements, and over 1,000 new organic followers. The strategy's success led Lundbeck to apply the same approach across all its marketing channels.

Lundbeck