Case Study: LinkedIn drives #MonthOfKindness engagement with Brands2Life

LinkedIn’s #MonthOfKindness drives 98.2% positive sentiment with Brands2Life

The customer LinkedIn challenged the vendor Brands2Life to identify and commission influencers for its Ramadan #MonthOfKindness campaign. The goal was to create content focused on weekly kindness themes and extend the campaign's reach from the MENA region to a global EMEA audience, requiring influencers with worldwide relevance who actively participate in Ramadan.

Brands2Life contracted five influencers, including prominent figures like London Mayor Sadiq Khan, to create an always-on stream of emotive content across LinkedIn, Twitter, and Instagram. The solution successfully generated significant engagement, with the campaign receiving 624 shares on LinkedIn. A single organic video post by Sadiq Khan achieved 28.4k views and 1.6k positive reactions, demonstrating the impactful results delivered by Brands2Life.

LinkedIn