Case Study: LinkedIn Marketing Solutions transforms social communications with Brands2Life

LinkedIn Marketing Solutions reaches over 100k Twitter followers with Brands2Life

LinkedIn Marketing Solutions challenged their retained social agency, Brands2Life, to refresh its social strategy. The goal was to differentiate the brand from its competitors and better own the B2B marketing space, building upon the agency's existing knowledge and supplementing the company's wider FY22 strategy.

Brands2Life conducted a content audit and competitor analysis to develop a new social purpose and content framework. This more human, audience-driven strategy guided all social activations. As a result of the work by Brands2Life, LinkedIn Marketing Solutions saw continued channel growth, including surpassing 100,000 Twitter followers, with organic content consistently performing above benchmarks.

LinkedIn Marketing Solutions