Case Study: LinkedIn boosts Sales Navigator mindshare with content strategy by Brands2Life

LinkedIn boosts open rates above 20% with Brands2Life

The customer, LinkedIn, faced a challenge where its Sales Navigator product was trailing behind Salesforce in market share. Sales leaders primarily viewed LinkedIn as a jobs board rather than a vital sales tool. Vendor Brands2Life was tasked with transforming this perception and positioning LinkedIn Sales Solutions (LSS) as an invaluable resource for sales professionals.

Brands2Life developed a content strategy centered on an online thought leadership hub named "Real Sales." This approach was informed by extensive global research and included the production of long-form whitepapers and supplementary content. The solution achieved significant results, including email open rates above 20%, an average session length of four minutes, and 26 direct conversations with sales leaders attributed to the campaign.

LinkedIn