Case Study: LinkedIn boosts employee engagement with Brands2Life social strategy

LinkedIn boosts LinkedIn followers 260% with Brands2Life

The professional networking platform LinkedIn partnered with the agency Brands2Life to address a challenge in attracting new talent and boosting retention by better engaging current employees with its company culture. Their goal was to develop a new social media strategy for their LinkedIn Life channels on LinkedIn and Instagram.

Brands2Life's solution centered on amplifying employee voices, placing user-generated content at the core of the strategy. This involved showcasing authentic content from wellbeing days to office life, which dramatically increased follower engagement. The results included a 260% increase in LinkedIn followers and an average engagement rate of 8.44% on that platform, allowing LinkedIn to successfully maintain an engaged employee audience.

LinkedIn