Case Study: Informa TechTarget achieves a unified future-ready brand with Brands2Life

Informa TechTarget unifies 1,000+ employees in 6 months with Brands2Life

The customer, Informa TechTarget, faced the challenge of merging two powerful tech brands, Informa Tech and TechTarget, into a single, unified entity. With $1 billion at stake, the goal was to retain existing brand equity while building a compelling new identity that would inspire employees, clients, and investors, avoiding a disjointed brand architecture that could confuse customers. The vendor, Brands2Life, was engaged to provide brand strategy and demand creation services.

Brands2Life developed a new brand strategy and visual identity by blending the authority of TechTarget with the fresh momentum of Informa. Their solution included a streamlined brand architecture, a modern logo system, and a bold tone of voice. The impact was a strong, differentiated market position that elevated the brand's profile, generated a positive response underpinning the $1 billion investment, secured full internal alignment, and positioned Informa TechTarget as a global go-to partner for data-driven tech solutions.

Informa TechTarget