Case Study: Informa Financial Intelligence creates a unified brand with Brands2Life

Informa Financial Intelligence unified three brands after 300+ name options with Brands2Life

Informa Financial Intelligence, a leading provider of financial services solutions, acquired Novantas Inc. and faced the challenge of merging it with its existing FBX brand. The goal was to create a single, unified brand from these two established leaders. Brands2Life was engaged to develop a new brand position and identity for the merged entity.

Brands2Life conducted an in-depth discovery phase including workshops and interviews, which led to the new brand positioning "Further." This was supported by a new purpose statement and the creation of a new name, Curinos, which reflects a focus on customers, innovation, and togetherness. Brands2Life developed a full verbal framework, creative territories, and a new brand identity to reflect the business's progressive and distinct new direction.

Informa Financial Intelligence