Case Study: HRA Pharma achieves global best-in-class social and influencer campaigns with Brands2Life

HRA Pharma delivers 6-market social playbooks with Brands2Life

HRA Pharma engaged Brands2Life to address a challenge in its global marketing operations. The company needed to equip its multi-market teams to deliver best-in-class organic social media and influencer campaigns for its three brands: Compeed, Mederma, and ellaOne. The challenge was significant as there was no existing social strategy, influencer use was inconsistent, and the brands were at very different stages of global establishment.

Brands2Life developed a comprehensive global social strategy and playbook. Their approach included a multi-market audit and social listening, local regulatory mapping, and collaborative workshops with HRA Pharma's teams. This resulted in detailed, market-specific strategies and activation guidelines that each local team felt part of creating. The solution empowered HRA Pharma's global markets to execute excellent, compliant social and influencer campaigns aligned with ambitious business objectives.

HRA Pharma