Case Study: Hoxton Farms educates the world on cultivated fat with Brands2Life

Hoxton Farms earns 39 launch articles with Brands2Life

Hoxton Farms faced the challenge of educating a skeptical public and key stakeholders on the safety, scalability, and taste of their innovative cultivated fat product. They needed to transform the launch of their London pilot facility from a company milestone into a significant cultural moment to build credibility for the entire category. The vendor Brands2Life was engaged to address this challenge.

Brands2Life implemented a media-first strategy centered on building trust through direct experience. They provided exclusive tours of the facility for top-tier journalists, allowing them to meet the founders and taste the product, which demystified the science and generated significant national interest. This approach by Brands2Life successfully secured 39 pieces of launch coverage and 5 major interviews, leading to a surge in inbound interest from customers and investors and a significant increase in job applications for Hoxton Farms.

Hoxton Farms