Case Study: Hologic raises global women’s health awareness with Brands2Life

Hologic secures 336 pieces of coverage with Brands2Life

Hologic, a leader in women's health, faced the challenge of launching its inaugural Global Women's Health Index to build its reputation and engage key decision-makers for transformative change. The company tasked its vendor, Brands2Life, with communicating the findings of this first-of-its-scale study benchmarking the health of over 2.5 billion women.

Brands2Life implemented a solution combining an earned media drive, a public affairs program, and a virtual webinar. The approach leveraged a topical hook for media, briefed parliamentary stakeholders, and hosted a panel discussion. The impact was significant: Brands2Life secured 336 pieces of coverage with a reach of nearly 7 million, briefed 6 key stakeholders, and attracted 153 registrations to its webinar.

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