Case Study: Hologic builds a pan-European public affairs platform with Brands2Life

Hologic engages 70 stakeholders and achieves 13+ minute dwell time with Brands2Life

Hologic, a global medical diagnostics company, faced the challenge of lacking a consistent approach to political engagement across Europe. They engaged the vendor Brands2Life to use their role as a major COVID-19 test manufacturer as a springboard to launch public affairs engagement with a long-term goal of shaping the diagnostics sector in seven separate markets.

Brands2Life addressed this by creating a centralized public affairs toolkit, including an interactive PDF called Diagnostics Decoded, for activation by partner agencies across Europe. This solution provided a consistent strategy while allowing for local adaptation. The campaign successfully facilitated engagement with dozens of key political figures. Most notably, Brands2Life organized for the UK Health Innovation Minister to virtually open a Hologic production site. The Diagnostics Decoded document was read by nearly 70 stakeholders with an average dwell time of over 13 minutes.

Hologic