Case Study: Hologic achieves stronger brand awareness and clearer EMEA communications with Brands2Life

Hologic drives double-digit share of voice growth with Brands2Life

Hologic, a medical technology company specializing in women's health, faced a challenge with low master brand awareness and a complex brand architecture in the EMEA region. Brands2Life was engaged to support Hologic in transforming its brand communications approach to be more customer-centric.

Brands2Life's solution involved mapping customer journeys and developing a channel strategy, which culminated in the "Defining Moments in Women’s Health" creative campaign. This initiative was rolled out across eight markets and was supported by a thought leadership program. The campaign created visual impact within its category, and the thought leadership efforts drove double-digit growth in share of voice while awaiting results from a brand tracking study.

Hologic