Case Study: Hologic boosts breast screening awareness with Brands2Life

Hologic boosts breast screening awareness with Brands2Life, driving 4.7M impressions

The customer, Hologic, faced a challenge in rebuilding women's confidence to attend breast cancer screenings following major disruptions caused by the Covid-19 pandemic. The vendor, Brands2Life, was tasked with creating a campaign to drive awareness and deliver a clear call to action without evoking fear, emphasizing that timely screening was essential.

Brands2Life developed the "It's Time" campaign, which used bold, clock-themed creative assets delivered via targeted Facebook and LinkedIn ads. The solution successfully generated 4.5 million impressions and over 536,000 engagements, becoming Hologic's most successful direct-to-consumer campaign in EMEA and far exceeding LinkedIn engagement benchmarks.

Hologic