Case Study: Hitachi ZeroCarbon boosts organic traffic and AI search visibility with Brands2Life

Hitachi ZeroCarbon boosts organic traffic 41% with Brands2Life

The customer, Hitachi ZeroCarbon, faced the challenge of needing to grow its organic presence and compete more effectively in AI-driven search to boost brand awareness and attract high-quality traffic. To address this strategic and technical need, they partnered with the vendor Brands2Life, which employed its SEO and Generative Engine Optimisation (GEO) services.

Brands2Life implemented a comprehensive program that included a technical audit, competitor analysis, and a new thematic content strategy focused on audience search behaviors. This solution transformed Hitachi ZeroCarbon's visibility, resulting in a 41% uplift in organic traffic, a 72% increase in non-branded search impressions, and a 40% rise in keywords ranking in the top five positions on Google.

Hitachi ZeroCarbon