Case Study: Grayce boosts share of voice and awards success with Brands2Life

Grayce boosts share of voice from 19% to 49% with Brands2Life

Grayce, a consultancy focused on emerging tech talent, sought to differentiate itself and raise its profile in a market dominated by traditional firms. To address this challenge, Brands2Life developed a comprehensive communication and PR strategy to amplify Grayce's unique approach and boost its share of voice.

Brands2Life's solution involved crafting a new messaging strategy aligned with industry themes like skills shortages and DE&I. The approach included thought leadership, a whitepaper, and an awards program. This strategy significantly increased Grayce's share of voice from 19% to 49%, achieved 100% key message penetration in media coverage, and secured major awards including a place on the FT 1000 list and the UK Company Culture Awards.

Grayce