Case Study: GetYourGuide boosts UK travel engagement with influencer campaign by Brands2Life

GetYourGuide drives 19K+ engagements with Brands2Life

GetYourGuide worked with Brands2Life on an influencer marketing campaign. The challenge was to engage a UK travel audience and promote local exploration with the #ItsAllHere campaign, a difficult task given it was executed mid-COVID19 in a post-lockdown but still restricted environment.

Brands2Life executed a three-month influencer campaign, collaborating with nine influencers targeted at specific audience segments. The solution included managing the influencers, creating video cut-downs from their content, and running a supporting Instagram competition. The campaign exceeded key KPIs, driving significant traffic to GetYourGuide's website and Instagram page, and generated direct purchases worth over £350 from campaign discount codes.

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