Case Study: Experian expands access to essential services with Brands2Life's Support Hub campaign

Experian reaches 220+ articles and 300M opportunities to see with Brands2Life

Experian, a consumer credit reporting company, faced the challenge of reaching the 16 million people in the UK with a disability who are overlooked by essential service providers. To address this, they created the Support Hub platform. They engaged Brands2Life to help recruit service providers and raise awareness of the Hub to over one million people.

Brands2Life implemented a creative campaign driven by insights from the disabled community. Their approach included producing a film featuring creators with access needs and sharing their stories to generate media coverage and social engagement. The campaign secured over 220 articles and 300 million opportunities to see via earned media. As a result, 15 companies signed up to the Support Hub, making it easier for vulnerable customers to communicate their needs.

Experian