Case Study: Experian helps young people get financially fit with Brands2Life

Experian reaches 1M young people and boosts app clicks 800% with Brands2Life

Experian faced the challenge of reaching 700,000 young adults during a cost of living crisis to encourage them to take control of their financial health. The vendor Brands2Life was tasked with providing the tools and a compelling message to engage this key demographic.

Brands2Life's solution paired a former footballer with a financial expert for a campaign comparing physical and financial fitness, which was promoted through high-profile interviews and social media. This approach, implemented by Brands2Life, successfully reached over 1 million young people, secured 123 pieces of coverage, and drove an 800% increase in click-throughs to the Experian app.

Experian