Case Study: Experian helps UK students build financial confidence with Brands2Life

Experian reaches 1M+ UK students with Brands2Life

Experian faced the challenge of helping UK students overcome widespread financial anxiety without resorting to impersonal or condescending advice. The vendor Brands2Life was tasked with creating a meaningful, student-first brand experience for Experian that felt authentic and avoided a corporate tone.

Brands2Life's solution was to launch the 'Run For Your Money' campaign, which tapped into student running culture and TikTok trends by hosting a 5K run and panel discussion. The campaign was amplified by partnering with relevant TikTok influencers. This approach resulted in over 330 earned media stories, more than 300 million opportunities to see, 436K social views, and a successful on-campus event that directly engaged 270+ students.

Experian