Case Study: ENGIE UK boosts LinkedIn engagement with Brands2Life's social strategy

Engie UK lifts LinkedIn engagement 25% in two months with Brands2Life

Engie UK, a major player in the UK's energy sector, faced the challenge of having a fragmented and underperforming social media presence that diluted its brand messaging. This lack of a cohesive strategy limited its cut-through in a competitive market. The vendor Brands2Life was engaged to build a unified social strategy to better showcase the company's national impact and renewables expertise.

Brands2Life conducted a forensic audit and restructured Engie UK's social channels, introducing new content pillars and a channel hierarchy. The solution involved producing strategic, video-led content filmed on location to highlight real people and projects. This approach resulted in a 25% uplift in LinkedIn engagement within two months and an average engagement rate of 14.26%, significantly outperforming sector benchmarks.

Engie UK