Case Study: ECi Software Solutions advances SMB leadership dialogue with influencer-led content from Brands2Life

ECi Software Solutions completes influencer magazine 1.5 months early with Brands2Life

ECi Software Solutions, a provider of industry-specific business management software for SMBs, faced a challenge in addressing its customers' fear of digital transformation. The company engaged Brands2Life to help develop a new form of content to uplevel the dialogue around this issue ahead of its first in-person customer event in three years.

Brands2Life's solution was to create a thought leadership magazine called "Empower," which leveraged insights from key tech influencers identified through its PUNCH analytics process. The vendor managed the entire project, securing four influencers and producing the content ahead of schedule. The impactful magazine was successfully distributed at the customer conference, receiving positive feedback for being insightful and helpful.

ECi Software Solutions