Case Study: Eaton powers the energy transition with Brands2Life

Eaton powers the energy transition with Brands2Life, reaching 149M and 50% tier 1 coverage

Eaton, a global power management company, faced a challenge with low brand awareness among the C-suite audience despite being known by energy contractors. The company sought to become relevant in national energy conversations and secure commentary in tier-one media, turning to Brands2Life for its public relations expertise.

Brands2Life developed a strategy to position Eaton as a cornerstone of the energy transition, focusing on media messaging that offered bold solutions. This approach resulted in coverage in top-tier outlets like the FT and Wall Street Journal, significantly growing brand visibility. In six months, the campaign achieved a 149M total coverage reach and smashed its annual KPIs.

Eaton