Case Study: Champion Petfoods cuts through Christmas clutter with festive social media by Brands2Life

Champion Petfoods drives 2M+ engagements with Brands2Life

Champion Petfoods faced the challenge of creating brand cut-through for its ACANA pet food during the crowded festive season on social media. They needed to grow demand in the UK and Ireland by moving beyond simple visibility to achieve relevance and emotional warmth. The vendor Brands2Life was engaged to develop a social content campaign.

Brands2Life's solution was a campaign grounded in real warmth, partnering with genuine dog owner and actress Joanna Page. They structured the activity into three media phases to reflect the buyer journey, using video ads for awareness, tailored content for engagement, and focused messaging to drive clicks. This was supported by micro-influencers to build scale and credibility. The campaign reached over 1.5 million people, drove more than 2 million engagements with a 33.87% engagement rate, and achieved 24,000+ clicks with a CTR nearly four times above target.

Champion Petfoods