Case Study: Bose Professional grows mindshare and earns 100+ coverage pieces with Brands2Life's influencer program

Bose Professional earns 100+ pieces of coverage with Brands2Life

Bose Professional, a new division spun off from Bose, faced the challenge of generating credibility for its brand while launching its new L1 Pro family of portable audio products. The vendor Brands2Life was engaged to support this product launch and reinvigorate the category.

Brands2Life implemented an influencer review program, selecting high-profile music influencers and journalists for embargoed briefings and one-on-one sessions with the product team. This approach ensured reviewers were well-versed in the product and Bose's messaging as an innovator. The campaign successfully grew mindshare for Bose Professional and earned over 100 pieces of coverage for the launch announcement.

Bose Professional